FRESJ; catching up. Stay ahead and keep delivering quality

When I designed my first portfolio three years ago, I wanted to position myself as a self-confident and unique designstudent. I thought up the brandname Fresj: Fresh designs, and a little different. My tagline was “standing in nobodyelse’s shoes “. A year later I wanted to make a different statement, also as a stimulation for myself to deepen more into definitions of problems, contexts and backgrounds. “Style requires brains” became my mission statement.
Right now I’m a fourth year student and still have the idea that there still so much I should know and that everything goes so fast. The work I deliver are more and more for serious clients who expect a well-considered endproduct. I think the right sentence that summarises this state where I am now is “catching up” , because that is also where I use this blog for: catching up with everything I need to know to stay ahead and keep delivering quality.